Wednesday, February 13, 2013

E-Shopping

Brick-and Mortar Retailers- Retailer who do business in the non-Internet, physical world in traditional brick-and-mortar stores.

Channel Conflict- Situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition.

Click-and Mortar retailers-Brick-and-mortar Retailer that offer a transactional Web site from which to conduct business.

Considered commerce-Conducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a separate channel.

Direct marketing- Broadly, marketing that takes place with-out intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer.

Disintermediation- The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain.

E-grocer- A grocer that takes orders online and provides delivers on a daily or other regular schedule or within a very short period of time.

Electronic Banking or E-banking-Various banking activities conducted from home or the road using an Internet connections; also known as cyberbanking, virtual banking, online banking, and home banking.

Electronic Retailing- Retailing conducted online, over the Internet.

E-tailers- Retailer who sell over the Internet

Multichannel business model- A business model where a company sells in multiple marketing channels simultaneously

On- demand delivery service- Express delivery made fairly quickly after an online order is received.

Referral Economy-The effects upon sales of consumers receiving is referral or recommendation from other consumers.

Reintermediation-The process whereby intermediaries take on new intermediary roles.

Shopping Portals- Gateways to e-storefronts and e-mails; may be comprehensive or niche oriented.

Shopping Robots- Tools that scout the Web on behalf of consumers who specify search criteria.

Virtual E-Tailers- Firms that sell directly to consumers over the Internet without maintaining  a physical sales channel.

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