Brick-and Mortar Retailers- Retailer who do business in the non-Internet, physical world in traditional brick-and-mortar stores.
Channel Conflict- Situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition.
Click-and Mortar retailers-Brick-and-mortar Retailer that offer a transactional Web site from which to conduct business.
Considered commerce-Conducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a separate channel.
Direct marketing- Broadly, marketing that takes place with-out intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer.
Disintermediation- The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain.
E-grocer- A grocer that takes orders online and provides delivers on a daily or other regular schedule or within a very short period of time.
Electronic Banking or E-banking-Various banking activities conducted from home or the road using an Internet connections; also known as cyberbanking, virtual banking, online banking, and home banking.
Electronic Retailing- Retailing conducted online, over the Internet.
E-tailers- Retailer who sell over the Internet
Multichannel business model- A business model where a company sells in multiple marketing channels simultaneously
On- demand delivery service- Express delivery made fairly quickly after an online order is received.
Referral Economy-The effects upon sales of consumers receiving is referral or recommendation from other consumers.
Reintermediation-The process whereby intermediaries take on new intermediary roles.
Shopping Portals- Gateways to e-storefronts and e-mails; may be comprehensive or niche oriented.
Shopping Robots- Tools that scout the Web on behalf of consumers who specify search criteria.
Virtual E-Tailers- Firms that sell directly to consumers over the Internet without maintaining a physical sales channel.
No comments:
Post a Comment